French Press.

With its demanding mountain stages, signature yellow leader’s jersey and dramatic conclusion on the Champs-Élysées in Paris, the legendary Tour de France always impresses. But its history also includes a legacy of impressive poster prints.

Crazy Eights.

While Sports Brand Jury wasn’t thrilled with the BIG3 pro basketball league logo, the eight inaugural team identities hit nothing but net.

A Sham Dunk or a Three-Pointer?

Big-time sporting events rarely miss the mark. But the logo for the Big 3 basketball league falls short.