French Press.

With its demanding mountain stages, signature yellow leader’s jersey and dramatic conclusion on the Champs-Élysées in Paris, the legendary Tour de France always impresses. But its history also includes a legacy of impressive poster prints.

A Sham Dunk or a Three-Pointer?

Big-time sporting events rarely miss the mark. But the logo for the Big 3 basketball league falls short.

BRIDGING THE GULF. The iconic motorsports brand that spans half a century.

From Steve McQueen to James Bond, Gulf Oil’s signature powder blue and orange sports car livery has a unique endurance racing heritage.

Triple Crown Kings

Although many photographers captured images of Secretariat during his amazing Triple Crown season, no one preserved the quintessential moment of that run like Neil Leifer.

Under A-Cheever?

For a branding designer and die-hard motorsports fan, the opportunity to create a complete Indycar sponsorship program from scratch was the project of a lifetime.

Court Appearance

Ohio State is asking fans to help decide what the Buckeye basketball court will look like next season. A great idea in theory, but in this case achieving the best result isn’t necessarily going to be a slam dunk.

A Big F1op.

I’ve been a serious Formula One racing fan for almost half a century, but the new logo that rolled out of the garage for the 2018 season is a disappointing new brand for the so-called pinnacle of motorsport. It was created by Weiden + Kennedy London for Formula One’s first-ever (seriously?) director of marketing. The…

Hot Dogs.

Some logos are so good you want to add them to your “best of” collection. This one makes it to my elite “I want to wear it” category.