Two deceptively simple hockey logos prove the adage that less can definitely be more. Very few sports logos make it to my “I want to wear it” category. Mainly because if I wasn’t so discriminating, my closet would be crammed full of apparel that would never see the light of day. I’ll also admit that I’m partial…
As he circles the legendary Brickyard this month in an attempt to qualify for the 103rd Indianapolis 500, James Davison will be paying special tribute to his grandfather, who raced across the skies above England during World War II.
In our current bland Super Bowl event logo era, the unique Kentucky Derby logos are as welcome as the first aromas of spring Kentucky bluegrass
This is the first of a 4-part series that evaluates the quality of the team logos for the four major sports leagues and pronounces a best and worst verdict for each.
With its demanding mountain stages, signature yellow leader’s jersey and dramatic conclusion on the Champs-Élysées in Paris, the legendary Tour de France always impresses. But its history also includes a legacy of impressive poster prints.
While Sports Brand Jury wasn’t thrilled with the BIG3 pro basketball league logo, the eight inaugural team identities hit nothing but net.
Big-time sporting events rarely miss the mark. But the logo for the Big 3 basketball league falls short.
When 176 masochistic cyclists begin the 105th edition of Le Tour de France, the event will showcase one of the most unique, fun and enduring logos in sports history.
From Steve McQueen to James Bond, Gulf Oil’s signature powder blue and orange sports car livery has a unique endurance racing heritage.
Although many photographers captured images of Secretariat during his amazing Triple Crown season, no one preserved the quintessential moment of that run like Neil Leifer.
As the Vegas Knights look to win hockey’s ultimate prize in their very first season, the effects of some questionable branding decisions have left a few chinks in their armor.
For a branding designer and die-hard motorsports fan, the opportunity to create a complete Indycar sponsorship program from scratch was the project of a lifetime.