Crazy Eights.

While Sports Brand Jury wasn’t thrilled with the BIG3 pro basketball league logo, the eight inaugural team identities hit nothing but net.

A Sham Dunk or a Three-Pointer?

Big-time sporting events rarely miss the mark. But the logo for the Big 3 basketball league falls short.

New Sport Coats

With a nod to their role in revolutionary war history, the Philadelphia 76ers’ Delaware G-league affiliate announces a name change and a compelling new visual brand.