In the 1970s, screaming Ford V-8s, and ear-piercing 12-cylinder Ferrari engines provided a thrilling musical score for the breathtaking spectacle of blurred and gleaming Grand Prix racecars at speed.
BRIDGING THE GULF. The iconic motorsports brand that spans half a century.
From Steve McQueen to James Bond, Gulf Oil’s signature powder blue and orange sports car livery has a unique endurance racing heritage.
For a branding designer and die-hard motorsports fan, the opportunity to create a complete Indycar sponsorship program from scratch was the project of a lifetime.
A Big F1op.
I’ve been a serious Formula One racing fan for almost half a century, but the new logo that rolled out of the garage for the 2018 season is a disappointing new brand for the so-called pinnacle of motorsport. It was created by Weiden + Kennedy London for Formula One’s first-ever (seriously?) director of marketing. The…