Court Appearance

Ohio State is asking fans to help decide what the Buckeye basketball court will look like next season. A great idea in theory, but in this case achieving the best result isn’t necessarily going to be a slam dunk.

U Go Girls!

I’m not a huge college basketball fan (gasp, I know!)… but nevertheless, I can always appreciate a well-designed sports event branding campaign. The 2018 NCAA Women’s Final Four logo and branding system hits the mark on a variety of levels.