Quick Draw.

Young Formula One ace Lando Norris held a contest for the helmet design he would wear during his home Grand Prix race at Silverstone, England. The results were equal parts unexpected and outstanding!

Black Beauty

In the 1970s, screaming Ford V-8s, and ear-piercing 12-cylinder Ferrari engines provided a thrilling musical score for the breathtaking spectacle of blurred and gleaming Grand Prix racecars at speed.

Under A-Cheever?

For a branding designer and die-hard motorsports fan, the opportunity to create a complete Indycar sponsorship program from scratch was the project of a lifetime.

A Big F1op.

I’ve been a serious Formula One racing fan for almost half a century, but the new logo that rolled out of the garage for the 2018 season is a disappointing new brand for the so-called pinnacle of motorsport. It was created by Weiden + Kennedy London for Formula One’s first-ever (seriously?) director of marketing. The…