Under A-Cheever?

For a branding designer and die-hard motorsports fan, the opportunity to create a complete Indycar sponsorship program from scratch was the project of a lifetime.

A Big F1op.

I’ve been a serious Formula One racing fan for almost half a century, but the new logo that rolled out of the garage for the 2018 season is a disappointing new brand for the so-called pinnacle of motorsport. It was created by Weiden + Kennedy London for Formula One’s first-ever (seriously?) director of marketing. The…