Hitting the Ice!

Sports Brand Jury is excited to announce that we will be joining the amazing team of hockey branding designers at Hockey By Design. Beginning with our first post, look for monthly SBJ contributions to one of the best hockey sites on the web! Start the new NHL season with a look back at one of…

Top Shelf

Two deceptively simple hockey logos prove the adage that less can definitely be more. Very few sports logos make it to my “I want to wear it” category. Mainly because if I wasn’t so discriminating, my closet would be crammed full of apparel that would never see the light of day. I’ll also admit that I’m partial…

A DARK AND STORMY KNIGHT – PART TWO. Shedding light on the new Vegas NHL franchise branding odyssey.

As the Vegas Knights look to win hockey’s ultimate prize in their very first season, the effects of some questionable branding decisions have left a few chinks in their armor.

A DARK AND STORMY KNIGHT. Shedding light on the new Vegas NHL franchise branding odyssey.

Despite the stellar inaugural season the NHL expansion Vegas Golden Knights are throwing down, a dark cloud threatens to tarnish the shine of their branding armor.