French Press.

With its demanding mountain stages, signature yellow leader’s jersey and dramatic conclusion on the Champs-Élysées in Paris, the legendary Tour de France always impresses. But its history also includes a legacy of impressive poster prints.

Bore de France? No chance.

When 176 masochistic cyclists begin the 105th edition of Le Tour de France, the event will showcase one of the most unique, fun and enduring logos in sports history.