Check out the new Hockey By Design post by Sports Brand Jury that takes a look at the branding for the 2020 NHL Stadium Series game at the U.S Air Force Academy when the Colorado Avalanche will host the Los Angeles Kings. The first in a two-part series, this HbD In-Depth feature examines the process involved in creating the brand image leading up to the outdoor hockey event to be held in the chilly winter air of Colorado Springs.

Sports Brand Jury & Hockey By Design. The coolest team.