Sports Brand Jury takes a deep dive into the visual rebranding of the U.S. Anti-Doping Agency as they commemorate their 20th Anniversary year.
The 2020 Stadium Series game featured a tight battle between two scrappy teams, temperatures that dipped below freezing, and a majestic high-altitude setting. But the real treat was the NHL’s spectacular transformation of the Air Force Academy’s Falcon Stadium into a pond hockey ice palace.
The first in a two-part series, this HbD In-Depth feature examines the process involved in creating the brand image leading up to the outdoor hockey event to be held in the thin air of Colorado Springs.
Don’t miss the special holiday Hockey By Design post by Sports Brand Jury that takes a look at the NHL’s Black Friday Thanksgiving Showdown series logo and branding.
In the 1970s, screaming Ford V-8s, and ear-piercing 12-cylinder Ferrari engines provided a thrilling musical score for the breathtaking spectacle of blurred and gleaming Grand Prix racecars at speed.
Sports Brand Jury has been looking at the new NFL season through a different lens. The lens that focuses on the National Football League team logos. Just like Part One of this four-part series that analyzed the MLB logos, SBJ has reviewed all 31 team logos (no that isn’t a typo thanks to a certain team from Ohio).
Two deceptively simple hockey logos prove the adage that less can definitely be more. Very few sports logos make it to my “I want to wear it” category. Mainly because if I wasn’t so discriminating, my closet would be crammed full of apparel that would never see the light of day. I’ll also admit that I’m partial…
In our current bland Super Bowl event logo era, the unique Kentucky Derby logos are as welcome as the first aromas of spring Kentucky bluegrass
This is the first of a 4-part series that evaluates the quality of the team logos for the four major sports leagues and pronounces a best and worst verdict for each.
While Sports Brand Jury wasn’t thrilled with the BIG3 pro basketball league logo, the eight inaugural team identities hit nothing but net.
Big-time sporting events rarely miss the mark. But the logo for the Big 3 basketball league falls short.
When 176 masochistic cyclists begin the 105th edition of Le Tour de France, the event will showcase one of the most unique, fun and enduring logos in sports history.