Air Hockey High: 2020 Stadium Series Branding, Part 2

The 2020 Stadium Series game featured a tight battle between two scrappy teams, temperatures that dipped below freezing, and a majestic high-altitude setting. But the real treat was the NHL’s spectacular transformation of the Air Force Academy’s Falcon Stadium into a pond hockey ice palace.

Air Hockey

The first in a two-part series, this HbD In-Depth feature examines the process involved in creating the brand image leading up to the outdoor hockey event to be held in the thin air of Colorado Springs.

Thankful For Hockey?

Don’t miss the special holiday Hockey By Design post by Sports Brand Jury that takes a look at the NHL’s Black Friday Thanksgiving Showdown series logo and branding.

Black Beauty

In the 1970s, screaming Ford V-8s, and ear-piercing 12-cylinder Ferrari engines provided a thrilling musical score for the breathtaking spectacle of blurred and gleaming Grand Prix racecars at speed.

BEST & WORST LOGOS – National Football League

Sports Brand Jury has been looking at the new NFL season through a different lens. The lens that focuses on the National Football League team logos. Just like Part One of this four-part series that analyzed the MLB logos, SBJ has reviewed all 31 team logos (no that isn’t a typo thanks to a certain team from Ohio).

Top Shelf

Two deceptively simple hockey logos prove the adage that less can definitely be more. Very few sports logos make it to my “I want to wear it” category. Mainly because if I wasn’t so discriminating, my closet would be crammed full of apparel that would never see the light of day. I’ll also admit that I’m partial…

Honoring One of the Few

As he circles the legendary Brickyard this month in an attempt to qualify for the 103rd Indianapolis 500, James Davison will be paying special tribute to his grandfather, who raced across the skies above England during World War II.

French Press.

With its demanding mountain stages, signature yellow leader’s jersey and dramatic conclusion on the Champs-Élysées in Paris, the legendary Tour de France always impresses. But its history also includes a legacy of impressive poster prints.

Bore de France? No chance.

When 176 masochistic cyclists begin the 105th edition of Le Tour de France, the event will showcase one of the most unique, fun and enduring logos in sports history.

BRIDGING THE GULF. The iconic motorsports brand that spans half a century.

From Steve McQueen to James Bond, Gulf Oil’s signature powder blue and orange sports car livery has a unique endurance racing heritage.