The 2020 Stadium Series game featured a tight battle between two scrappy teams, temperatures that dipped below freezing, and a majestic high-altitude setting. But the real treat was the NHL’s spectacular transformation of the Air Force Academy’s Falcon Stadium into a pond hockey ice palace.
The first in a two-part series, this HbD In-Depth feature examines the process involved in creating the brand image leading up to the outdoor hockey event to be held in the thin air of Colorado Springs.
While Sports Brand Jury wasn’t thrilled with the BIG3 pro basketball league logo, the eight inaugural team identities hit nothing but net.
Big-time sporting events rarely miss the mark. But the logo for the Big 3 basketball league falls short.
When 176 masochistic cyclists begin the 105th edition of Le Tour de France, the event will showcase one of the most unique, fun and enduring logos in sports history.
I love the choice of the bunting as the main element in the logo because it evokes images of long-gone stadiums where buntings fluttered from the decks.
I’ve been a serious Formula One racing fan for almost half a century, but the new logo that rolled out of the garage for the 2018 season is a disappointing new brand for the so-called pinnacle of motorsport. It was created by Weiden + Kennedy London for Formula One’s first-ever (seriously?) director of marketing. The…
I’m not a huge college basketball fan (gasp, I know!)… but nevertheless, I can always appreciate a well-designed sports event branding campaign. The 2018 NCAA Women’s Final Four logo and branding system hits the mark on a variety of levels.