Throwback? More like throw up.

From 1974 to 1978, two teams came and went from the National Hockey League, leaving behind dual legacies of losing records and pathetic attempts at pro sports branding.

New Sport Coats

With a nod to their role in revolutionary war history, the Philadelphia 76ers’ Delaware G-league affiliate announces a name change and a compelling new visual brand.

Play Ball!

I love the choice of the bunting as the main element in the logo because it evokes images of long-gone stadiums where buntings fluttered from the decks.

A Big F1op.

I’ve been a serious Formula One racing fan for almost half a century, but the new logo that rolled out of the garage for the 2018 season is a disappointing new brand for the so-called pinnacle of motorsport. It was created by Weiden + Kennedy London for Formula One’s first-ever (seriously?) director of marketing. The…

U Go Girls!

I’m not a huge college basketball fan (gasp, I know!)… but nevertheless, I can always appreciate a well-designed sports event branding campaign. The 2018 NCAA Women’s Final Four logo and branding system hits the mark on a variety of levels.

Hot Dogs.

Some logos are so good you want to add them to your “best of” collection. This one makes it to my elite “I want to wear it” category.

Titanic Twentieth.

The Titans unveil a terrific logo to toast their twentieth season in Tennessee. Sports team anniversary logos can be hit or miss (or at best foul tips). But once in a while, a team hits one out of the park, or in this case scores a touchdown. In 2018 the NFL Tennessee Titans enter their twentieth…