This is the first of a 4-part series that evaluates the quality of the team logos for the four major sports leagues and pronounces a best and worst verdict for each.
With its demanding mountain stages, signature yellow leader’s jersey and dramatic conclusion on the Champs-Élysées in Paris, the legendary Tour de France always impresses. But its history also includes a legacy of impressive poster prints.
While Sports Brand Jury wasn’t thrilled with the BIG3 pro basketball league logo, the eight inaugural team identities hit nothing but net.
Big-time sporting events rarely miss the mark. But the logo for the Big 3 basketball league falls short.
When 176 masochistic cyclists begin the 105th edition of Le Tour de France, the event will showcase one of the most unique, fun and enduring logos in sports history.
From Steve McQueen to James Bond, Gulf Oil’s signature powder blue and orange sports car livery has a unique endurance racing heritage.
Although many photographers captured images of Secretariat during his amazing Triple Crown season, no one preserved the quintessential moment of that run like Neil Leifer.
As the Vegas Knights look to win hockey’s ultimate prize in their very first season, the effects of some questionable branding decisions have left a few chinks in their armor.
For a branding designer and die-hard motorsports fan, the opportunity to create a complete Indycar sponsorship program from scratch was the project of a lifetime.
Despite the stellar inaugural season the NHL expansion Vegas Golden Knights are throwing down, a dark cloud threatens to tarnish the shine of their branding armor.
This logo announcing a charity softball game for priests from rival dioceses adds a touch of offbeat SBJ Friday Fun.
Ohio State is asking fans to help decide what the Buckeye basketball court will look like next season. A great idea in theory, but in this case achieving the best result isn’t necessarily going to be a slam dunk.