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Tag: NHL

A DARK AND STORMY KNIGHT. Shedding light on the new Vegas NHL franchise branding odyssey.

Despite the stellar inaugural season the NHL expansion Vegas Golden Knights are throwing down, a dark cloud threatens to tarnish the shine of their branding armor.

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Throwback? More like throw up.

From 1974 to 1978, two teams came and went from the National Hockey League, leaving behind dual legacies of losing records and pathetic attempts at pro sports branding.

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