For a decade, the Bay Area boasted one of the kookiest and most flamboyant teams to ever lace up their (white) skates. But the team’s lasting legacy is owning one of the best – and worst – NHL team brands of all time.
Tag: Sports Logos
Super Bowl Logo Fumble
Once highly anticipated with each unique unveiling, the Super Bowl logo designs have sadly become controversial, forgettable, corporate cookie cutter executions.
That’s Dope!
Sports Brand Jury takes a deep dive into the visual rebranding of the U.S. Anti-Doping Agency as they commemorate their 20th Anniversary year.
Air Hockey High: 2020 Stadium Series Branding, Part 2
The 2020 Stadium Series game featured a tight battle between two scrappy teams, temperatures that dipped below freezing, and a majestic high-altitude setting. But the real treat was the NHL’s spectacular transformation of the Air Force Academy’s Falcon Stadium into a pond hockey ice palace.
Air Hockey
The first in a two-part series, this HbD In-Depth feature examines the process involved in creating the brand image leading up to the outdoor hockey event to be held in the thin air of Colorado Springs.
Thankful For Hockey?
Don’t miss the special holiday Hockey By Design post by Sports Brand Jury that takes a look at the NHL’s Black Friday Thanksgiving Showdown series logo and branding.
Black Beauty
In the 1970s, screaming Ford V-8s, and ear-piercing 12-cylinder Ferrari engines provided a thrilling musical score for the breathtaking spectacle of blurred and gleaming Grand Prix racecars at speed.
BEST & WORST LOGOS – National Football League
Sports Brand Jury has been looking at the new NFL season through a different lens. The lens that focuses on the National Football League team logos. Just like Part One of this four-part series that analyzed the MLB logos, SBJ has reviewed all 31 team logos (no that isn’t a typo thanks to a certain team from Ohio).
Top Shelf
Two deceptively simple hockey logos prove the adage that less can definitely be more. Very few sports logos make it to my “I want to wear it” category. Mainly because if I wasn’t so discriminating, my closet would be crammed full of apparel that would never see the light of day. I’ll also admit that I’m partial…
Equine Shrine Logo Designs
In our current bland Super Bowl event logo era, the unique Kentucky Derby logos are as welcome as the first aromas of spring Kentucky bluegrass
BEST & WORST LOGOS – Major League Baseball
This is the first of a 4-part series that evaluates the quality of the team logos for the four major sports leagues and pronounces a best and worst verdict for each.
Crazy Eights.
While Sports Brand Jury wasn’t thrilled with the BIG3 pro basketball league logo, the eight inaugural team identities hit nothing but net.