Triple Crown Kings

Although many photographers captured images of Secretariat during his amazing Triple Crown season, no one preserved the quintessential moment of that run like Neil Leifer.

A DARK AND STORMY KNIGHT – PART TWO. Shedding light on the new Vegas NHL franchise branding odyssey.

As the Vegas Knights look to win hockey’s ultimate prize in their very first season, the effects of some questionable branding decisions have left a few chinks in their armor.

Under A-Cheever?

For a branding designer and die-hard motorsports fan, the opportunity to create a complete Indycar sponsorship program from scratch was the project of a lifetime.

Tragic Hero.

Roberto Clemente is a baseball legend and a humanitarian who lost his life in the service of others. But he also left behind lasting images of a baseball Adonis, who for over a decade, wore what I think just might be the finest major league uniform ever.

Throwback? More like throw up.

From 1974 to 1978, two teams came and went from the National Hockey League, leaving behind dual legacies of losing records and pathetic attempts at pro sports branding.

New Sport Coats

With a nod to their role in revolutionary war history, the Philadelphia 76ers’ Delaware G-league affiliate announces a name change and a compelling new visual brand.

Titanic Twentieth.

The Titans unveil a terrific logo to toast their twentieth season in Tennessee. Sports team anniversary logos can be hit or miss (or at best foul tips). But once in a while, a team hits one out of the park, or in this case scores a touchdown. In 2018 the NFL Tennessee Titans enter their twentieth…