For a decade, the Bay Area boasted one of the kookiest and most flamboyant teams to ever lace up their (white) skates. But the team’s lasting legacy is owning one of the best – and worst – NHL team brands of all time.
Super Bowl Logo Fumble
Once highly anticipated with each unique unveiling, the Super Bowl logo designs have sadly become controversial, forgettable, corporate cookie cutter executions.
Electoral Collectibles
Ever wonder what an Abraham Lincoln or JFK rookie card would look like? With a combination of AI tools and a bit of Photoshop wizardry, SBJ has created a full set of U.S. presidential baseball cards. And the results were as diverse as the men who’ve held the office.
Stanley Cup Change Up
Check out the new Hockey By Design post by Sports Brand Jury that takes an in-depth look at the shiny new Stanley Cup logo design.
Gender Identities
After crowning its 5th league champion in March, and scoring an NBCSN airing of their playoff games, it’s time to take a closer look at North America’s premier women’s professional hockey league and their team identities.
That’s Dope!
Sports Brand Jury takes a deep dive into the visual rebranding of the U.S. Anti-Doping Agency as they commemorate their 20th Anniversary year.
Quick Draw.
Young Formula One ace Lando Norris held a contest for the helmet design he would wear during his home Grand Prix race at Silverstone, England. The results were equal parts unexpected and outstanding!
Air Hockey High: 2020 Stadium Series Branding, Part 2
The 2020 Stadium Series game featured a tight battle between two scrappy teams, temperatures that dipped below freezing, and a majestic high-altitude setting. But the real treat was the NHL’s spectacular transformation of the Air Force Academy’s Falcon Stadium into a pond hockey ice palace.
Air Hockey
The first in a two-part series, this HbD In-Depth feature examines the process involved in creating the brand image leading up to the outdoor hockey event to be held in the thin air of Colorado Springs.
Thankful For Hockey?
Don’t miss the special holiday Hockey By Design post by Sports Brand Jury that takes a look at the NHL’s Black Friday Thanksgiving Showdown series logo and branding.
WHA…WTH?
Relive the best, the worst and the head-scratching team logos that will have you wondering “What the heck…?”
Black Beauty
In the 1970s, screaming Ford V-8s, and ear-piercing 12-cylinder Ferrari engines provided a thrilling musical score for the breathtaking spectacle of blurred and gleaming Grand Prix racecars at speed.