From 1974 to 1978, two teams came and went from the National Hockey League, leaving behind dual legacies of losing records and pathetic attempts at pro sports branding.
Tag: Sports Brand Jury
New Sport Coats
With a nod to their role in revolutionary war history, the Philadelphia 76ers’ Delaware G-league affiliate announces a name change and a compelling new visual brand.
Play Ball!
I love the choice of the bunting as the main element in the logo because it evokes images of long-gone stadiums where buntings fluttered from the decks.
U Go Girls!
I’m not a huge college basketball fan (gasp, I know!)… but nevertheless, I can always appreciate a well-designed sports event branding campaign. The 2018 NCAA Women’s Final Four logo and branding system hits the mark on a variety of levels.
Hot Dogs.
Some logos are so good you want to add them to your “best of” collection. This one makes it to my elite “I want to wear it” category.
Titanic Twentieth.
The Titans unveil a terrific logo to toast their twentieth season in Tennessee. Sports team anniversary logos can be hit or miss (or at best foul tips). But once in a while, a team hits one out of the park, or in this case scores a touchdown. In 2018 the NFL Tennessee Titans enter their twentieth…